Lancôme
THE FUTURE OF YOUR SKIN
AKQA Paris launches Emma Chamberlain on a futuristic skincare mission to uncover the secrets of the new Génifique Ultimate serum. This next-gen formula is supercharged with 98% pure beta-glucan-CM essentially rocket fuel for skin repair. The ultimate goal? Skin so flawless, it looks like it time-traveled from the future!
AKQA Paris launches Emma Chamberlain on a futuristic skincare mission to uncover the secrets of the new Génifique Ultimate serum. This next-gen formula is supercharged with 98% pure beta-glucan-CM essentially rocket fuel for skin repair. The ultimate goal? Skin so flawless, it looks like it time-traveled from the future!
AKQA Paris launches Emma Chamberlain on a futuristic skincare mission to uncover the secrets of the new Génifique Ultimate serum. This next-gen formula is supercharged with 98% pure beta-glucan-CM essentially rocket fuel for skin repair. The ultimate goal? Skin so flawless, it looks like it time-traveled from the future!
AKQA Paris launches Emma Chamberlain on a futuristic skincare mission to uncover the secrets of the new Génifique Ultimate serum. This next-gen formula is supercharged with 98% pure beta-glucan-CM essentially rocket fuel for skin repair. The ultimate goal? Skin so flawless, it looks like it time-traveled from the future!
AKQA Paris launches Emma Chamberlain on a futuristic skincare mission to uncover the secrets of the new Génifique Ultimate serum. This next-gen formula is supercharged with 98% pure beta-glucan-CM essentially rocket fuel for skin repair. The ultimate goal? Skin so flawless, it looks like it time-traveled from the future!
Agency I AKQA
Creative Director I Harriet Mcgregor
Copywriter I Divya Bala
Artistic Director I Barbara Carret
I worked on the concept, design and led production through to delivery
Lancôme's International Scientific Director, Dr. Annie Black, joins Emma Chamberlain to unveil the science behind this precious serum. With her expertise, she breaks down the groundbreaking formula, revealing how Génifique Ultimate repairs, strengthens, and transforms skin for the future.