Lancôme

GENIFIQUE ULTIMATE

Every so often, a star is reborn. We imagined a supernova universe to reveal Génifique Ultimate. A clean, technical world was created to reflect the new formula: a scientific masterstroke featuring Beta Glucan-CM, the medical active of the future.

Every so often, a star is reborn. We imagined a supernova universe to reveal Génifique Ultimate. A clean, technical world was created to reflect the new formula: a scientific masterstroke featuring Beta Glucan-CM, the medical active of the future.

Every so often, a star is reborn. We imagined a supernova universe to reveal Génifique Ultimate. A clean, technical world was created to reflect the new formula: a scientific masterstroke featuring Beta Glucan-CM, the medical active of the future.

Every so often, a star is reborn. We imagined a supernova universe to reveal Génifique Ultimate. A clean, technical world was created to reflect the new formula: a scientific masterstroke featuring Beta Glucan-CM, the medical active of the future.

Every so often, a star is reborn. We imagined a supernova universe to reveal Génifique Ultimate. A clean, technical world was created to reflect the new formula: a scientific masterstroke featuring Beta Glucan-CM, the medical active of the future.

Agency I AKQA

Creative Director I Harriet Mcgregor

Artistic Director I Benjamin Leloutre & Barbara Carret

I worked on the concept, design and led production through to delivery

DP GENEFIQUE